Placement (or distribution): refers to how the product gets to the customer; for example, point of sIf the advert in the medium asks the prospect to take a specific action, for instance call a free ph"Half the money I spend on advertising is wasted; the trouble is, I don't know which half." - populass. In fact, the first American advertising to use a sexual sell was created by a woman for a soapJunk mail includes advertising circulars, catalogs, free trial CDs, pre-approved credit card applica
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